History of Linguaphone Group
Linguaphone was founded in 1901 and is among the most established international language schools in the world.
Over the last century, millions of people in over 60 countries have upgraded their career and enhanced their lives by learning a new language with The Linguaphone Group. Linguaphone uses a network of trusted licensed partners and distributors to make sure the courses are available to adults and children all over the world. This includes both licensed language schools like Direct English and Pingu’s English.
The first to combine written course materials with audio recordings, Linguaphone quickly became an industry leader in international language teaching. Linguaphone’s world-renowned language programs include the Linguaphone, Pingu’s English and Direct English courses.
An award-winning TV show that’s loved by children and parents alike, Pingu™ was chosen for its universal appeal and accessibility, as well as the strong moral message it represents.
Pingu’s English was developed following the purchase of exclusive English Language Teaching rights for the Pingu TV series from HIT Entertainment Limited (Mattel, the leading American brand for kids products) in February 2006.
Applying over a century of training experience of Linguaphone Group, Pingu’s English combines proven play-based educational techniques with creative activities and high-quality learning resources written by UK experts.
Direct English - Louis Alexander
Direct English courses were developed by Louis Alexander; a world-renowned English Language Teaching expert and prolific writer. He still holds the world record for greatest number of books sold by an individual an individual author in one year (4.7m), and his spirit lives on through the many thousands of people who have used his talents to learn such a valuable language.
Linguaphone Group Ltd is a UK registered private limited company.
- Registration number: 5694539
- Registered office: Linguaphone Group, Liongate Enterprise Park, 80 Morden Road, Mitcham, Surrey CR4 4PH, United Kingdom
Discover more about what makes unique Pingu’s English unique both for our students and franchise partners.
Pingu’s English extended its 4th Level to the English training for kids aged 7-9+.
Pingus’s English has launched the International Kindergarten curriculum in partnership with Kingston University London, UK top leader in Early Years Education, based on the ever popular Pingu’s English brand. The curriculum with be broadly based on EYSF principles, but will bring in the very best elements of other systems, such as Reggio Emilia and Montessori and deliver stimulating half and full day courses in its premium branded schools around the world.
Over 20 Countries
Pingu’s English reached over 20 countries including Latin America, Asia, Middle East and Europe thanks to the opportunity to Franchise the Pingu’s English Formula Worldwide.
Pingu Comes Onboard
The business expanded further with the acquisition of the exclusive global English language teaching rights for Pingu from HIT Entertainment Limited, one of the world's leading independent children's entertainment producers and intellectual property rights owners. With these rights, the Linguaphone Group has developed the pre-school children's English course Pingu's English.
Linguaphone Acquires Direct English
The acquisition of Direct English in from Pearson Education Limited, part of Pearson Plc, the world's largest educational publisher, served to not only consolidate but also significantly enhance this belief and our position as world leader in the adult assisted learning marketplace.
To meet this enormous, inherent global demand for English, the Linguaphone Group is now focused on providing tutor-supported adult and pre-school children's English language training courses through an impressive network of centres around the world, operating under the Direct English, Linguaphone and Pingu's English brand names.
Mr Roston's Legacy
A bust of Mr Roston was sculpted by Jacob Epstein for his 70th birthday, which we still preserve in our Head Office.
Roston published a new monthly journal “The Linguist” and contributed to it a history of language teaching ideas from the ancients through Comenius to modern theorists. It is in the second issue of this journal that a Linguaphone advertisement appeared containing the definitive description of the Linguaphone Method.
Linguaphone courses were in use in 92 countries, with overseas branches in Australia, Belgium, France, Holland, Norway, South Africa, U.S.A. and even Latvia.
George Bernard Shaw
Even George Bernard Shaw finally succumbed to Linguaphone's attraction and made a special recording 'Spoken English and Broken English'.
The autographed original now rests in the British Museum in London.
On The Record
With the arrival of "Berliners" or flat records, the gramophone came of age and with it Linguaphone's opportunity to reach out to a wider public. Linguaphone courses were in use in 92 countries.
The Rosenblum Method
Jaques Roston’s name first appeared on a little pamphlet in which he explained his ideas on language teaching, and in particular the primacy of the spoken word. He also published it in an advertisement for his classes, using “The Rosenblum Method” (his original name).
Roston was one of the first pioneers to recognise the potential for language teaching using Edison's invention of sound recording (1877) and Alexander Graham Bell's development of wax cylinders (1888).
The Linguaphone Group Founded
The Linguaphone Group was founded in High Holborn, London by Jacques Roston, a translator and language teacher who emigrated from Russia, at the turn of the century.
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Do you need advice on how your business plan can be adapted to our model? Please write us to firstname.lastname@example.org. Our Business Development Team will be more than happy to help you.
Proven Method Worldwide
Pingu’s English students receive an activity pack that features a range of supplementary learning materials. This pack includes charming models of kids’ favorite characters from the show, as well as creative coloring and drawing materials. Parents are also given access to a broad selection of learning resources to assist with the child’s development outside of school hours, regardless of the parent’s existing English language abilities.
Pingu’s English teaching centers have now opened up in more than 20 countries worldwide, and we’re always looking for new, mutually beneficial franchise arrangements. A combination of unique course structure and exclusive educational rights over lovable little Pingu is what’s made Pingu’s English such a successful franchise. By using this iconic branding across all of the Pingu’s English teaching centers and resources, the company’s services have become a unique proposition on the market.